The rug label for everyone who likes nature

Grundstoff is the uncomplicated partner for rugs and carpets made from natural materials. We produce and create and refine our textiles from coir, wool, seagrass and sisal. We do that for retailers, online shops and even as a white label for your own brand!

We see ourselves as an innovative rug label in the field of natural floor furniture. Our range of products and ideas is constantly expanding.

The full range of rugs & carpets

Our indoor rugs are made of natural fibers. Here we offer a large selection of colours, sizes and shapes. The same applies to the outdoor carpets from Grundstoff, which are made from single-variety synthetic fibers, which enables a smooth product cycle and create easy to clean rugs. Check out our products.

Our Products

All in one

Business customers receive all services related to their purchases from us. From production to logistics to the automated ordering process and the delivery of all relevant data. Click here for our services for resellers.

Benefits for Resellers

New and only from us: Purstoff

A natural fiber carpet with a natural fiber fleece underside, completely without any artificial materials, glue or rubber! With Purstoff you bring pure nature into any house, in the highest quality and 100% ecological. Integrate this in-house development of Grundstoff into your product range or discuss your desired customizations with us.

Explore Purstoff


This photo shows "Purstoff Taguagrau".

Inspiration for your next collection

Which trends are currently being followed? Which theme-worlds do the products from Grundstoff fit into? In which environment can a carpet be perfectly integrated? Find answers to these questions here.

Have a Look

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